Sell Smarter. Walk Away with More.

6 steps to maximum value—from your first call with Kris to closing day. No guesswork, no stress, and no money left on the table.

Your 6-Step Selling Process

Step 1: Free Home Valuation & Pricing Strategy

Getting the price right from day one is the single most important thing you can do when selling your home. Price too high and buyers may skip over your property. Price too low and you risk leaving money on the table.

Kris provides a comprehensive Comparative Market Analysis (CMA) that includes:

  • Recent sold comparables within your area
  • Current competing listings
  • Market trends and buyer demand
  • Days on market statistics
  • Pricing strategies tailored to your goals

Together, you'll determine the ideal pricing strategy, whether that's listing at market value, creating competition through strategic pricing, or positioning your home to meet a specific timeline.

 

💡 Kris's Tip: Homes priced correctly from the start often sell significantly faster and for more money than homes that require multiple price reductions. The goal is to lead the market, not chase it.

Step 2: Get Your Home Show-Ready

Buyers often make an impression within seconds of walking through the front door. Small improvements and thoughtful preparation can make a significant difference in how your home is perceived.

Kris will walk through your property with you and create a customized preparation plan that may include:

  • Deep cleaning throughout the home
  • Decluttering and depersonalizing spaces
  • Touch-up painting and minor repairs
  • Improving curb appeal
  • Professional staging recommendations
  • Pre-listing inspections when appropriate

The focus is always on improvements that help maximize value without spending money unnecessarily.

 

💡 Kris's Tip: Kris has a trusted network of stagers, cleaners, tradespeople, and service providers ready to help prepare your home efficiently and cost-effectively.

Step 3: Maximum Exposure to Qualified Buyers

With most buyers beginning their home search online, your listing needs to stand out immediately.

Kris utilizes a comprehensive marketing strategy designed to maximize exposure and attract serious buyers.

Professional Photography

High-quality photography, floor plans, and visual assets that showcase your home's best features.

MLS & Paragon Exposure

Full FVREB MLS® listing exposure, ensuring your property is visible to buyer agents and buyers throughout the Lower Mainland.

Social Media Advertising

Targeted Facebook and Instagram campaigns designed to reach qualified buyers actively searching within your property's price range.

Video Marketing

Professional video tours and walkthroughs help attract both local and out-of-town buyers.

Agent Network

Direct communication with top buyer agents throughout Surrey, Langley, Burnaby, and surrounding communities.

Open Houses

Strategically scheduled open houses designed to create excitement, generate traffic, and encourage competing offers.

 

💡Kris's Tip: The first week on the market is often the most important. Kris launches every listing with a complete marketing campaign to maximize buyer attention from day one.

Step 4: Showings & Open Houses

Once your property hits the market, Kris manages the showing process from start to finish.

Services include:

  • Flexible showing coordination
  • Communication with buyer agents
  • Feedback collection after showings
  • Open house management
  • Ongoing market activity updates
  • Strategy adjustments when needed

Every showing is an opportunity to secure the right buyer, and every piece of feedback helps guide the process.

 

💡Kris's Tip: During showings, it's best to leave the home whenever possible. Buyers are more comfortable exploring and envisioning themselves living in the property when the owner isn't present.

Step 5: Reviewing Offers & Negotiating Your Best Deal

When offers begin to arrive, Kris helps you evaluate every detail—not just the price.

Each offer is carefully reviewed based on:

  • Purchase price
  • Deposit amount
  • Completion date
  • Financing conditions
  • Inspection clauses
  • Strata document reviews
  • Inclusions and exclusions
  • Overall strength of the offer

Whether negotiating a single offer or managing multiple competing offers, Kris works to secure the strongest possible outcome while protecting your interests.

 

💡Kris's Tip: A clean offer with a substantial deposit and minimal conditions can often be more valuable than a higher offer with significant risks attached. The strongest offer isn't always the one with the highest number.

Step 6: Closing Day & Getting You Paid

Once conditions have been removed and the sale becomes firm, the focus shifts to closing.

Kris remains involved throughout the entire process, coordinating with your lawyer, lender, and the buyer's agent to ensure a smooth transaction.

Lawyer or Notary Coordination

Need a referral? Kris can connect you with trusted conveyancing professionals.

Adjustments & Utilities

Property taxes, strata fees, and utility adjustments are handled through the legal closing process.

Moving Preparation

You'll receive guidance on preparing for possession day, including a pre-possession checklist.

Keys & Funds Transfer

Once ownership transfers, your sale proceeds are released and deposited according to your instructions.

 

💡Kris's Tip: Don't forget to discuss any potential tax implications with your accountant. Depending on your situation, capital gains considerations or the BC home flipping tax may apply.

Why Sellers Choose Kris Ong

Market Knowledge

With more than 20 years of real estate investing experience in the Lower Mainland, Kris brings a deep understanding of local market trends, pricing strategies, and buyer behavior.

Marketing That Works

Professional photography, social media advertising, MLS® exposure, video marketing, and direct agent outreach combine to maximize visibility and attract qualified buyers.

Strong Negotiation Skills

Having negotiated hundreds of transactions, Kris understands how to identify opportunities, navigate challenges, and advocate for his clients' best interests.

Responsive Communication

You'll never be left wondering what's happening. Kris believes in clear, timely communication throughout every stage of the selling process.

Presale Expertise

A significant portion of Kris's business involves presale properties, giving him unique insight into broader real estate strategies and future opportunities.

Trusted Professional Network

From stagers and photographers to lawyers, mortgage brokers, and contractors, Kris has built a network of trusted professionals to support every aspect of your sale.

Ready to Find Out What Your Home Is Worth?

Contact Kris today for a complimentary home valuation and personalized selling strategy. Discover what your property is worth and learn how to maximize its value in today's market.